Course Overview

Developing a marketing plan requires planning, research, time, and commitment, but is proven to be a very valuable process as this will greatly contribute to the success of your business. A well-thought-out marketing plan helps you understand your product or service and how these can be better positioned to your advantage over the competition. With this in place, you will be able to reach your target audience, boost your customer base, and ultimately, increase your bottom line. It helps you set clear, realistic, and measurable objectives for your business.

After completing this course, participants will be able to understand what an Export Marketing Plan is, its importance, coverage, and framework; assess their company’s product’s or service’s readiness for the export market; have an overview of the global market place; learn to analyze the market, industry and the competition vis-à-vis their company and their products or services; know how to find the right market for their products or services; and craft their own Export Marketing Plan.