Course Overview

3. EXPORT COSTING AND PRICING

This course provides an in-depth knowledge on costing and pricing and the difference between the two. It discusses the basic elements of costing, costing techniques, factors that influence pricing, price as a marketing tool, and the elements of price quotation. Finally, it presents several tips, strategies, and approaches on export pricing for products and services, including pricing models.

After completing this course, participants will be able to differentiate cost from price, understand the various factors affecting the cost of a product or service, be able to develop a scheme to be able to compute for the cost of a product or service, understand the various factors affecting the price of a product or service, and develop a pricing strategy for a product or service.